On The Move
MVCD CAPSTONE PTOJECT
Establishing a lifestyle that will help impact the future of Downtown Los Angeles, shifting the way transportation is used.
Encouraging individuals to see the future of Downtown Los Angeles, what it could be if walking were a main source of transportation when running errands, shopping, or grabbing a cup of coffee.
MOOD - BOARD
LOGO IDEATION
MAIN LOGO
The final logo represents sunny Downtown Los Angeles. Each element is significant to the logo from the sun to the palm trees. This logo is unique through its illustrations and arch resembling a window on a bus, metro or train.
SECONDARY LOGO
The secondary logo is a simplified version of the primary logo. This logo is consistent with the branding to keep it recognizable. Intended for online use or when re sizing your logo to small formats.
COLOR PALETTE & TYPE
DELIVERABLES
Motivational Cards
Motivational cards have facts and suggestions that refer to walking, motivating individuals to get out and explore there community. These cards are a small deliverable that can be kept in your car or wallet where it is easily accessable.
The website has all the inforamtion needed to get an overview on what On The Move is about. It is both funtional and imformational. This website shows why we care about transportation and why we want to shift the way it is being used. Within the website is an infographic showing statistics about driving and public transportation use. The blog posts vary from each post one can consist of coffee shops in downtown and how it can be accesed through walking or public transportation.
Every blog post is recreated in a Instagram social post, this allows more pople to get engaged on both ends of social. The motivationsal cards consist of illustrations that best resemble the brand, with each illustration telling a story. The cards have five facts and suggestions on how to stay active and benefits of walking. This is a card that can be placed in your card, purse, or wallet. Reminding individuals of small actions that can be taken to start shifting the way transportation is being used.
