Authenticitea
BRANDING & PACKAGING
I created a brand and it's products to represent my manifesto. My manifesto is about authenticity and being the true version of yourself. I believe tea is a perfect example if authenticity were to be a product because tea is in its most true form.
Authenticity is creating realistic perceptions of reality, by being truthful, understanding and loyal. Being authentic is letting yourself be thoughtful and continuously motivating yourself to be the best version of you. Allowing yourself to be truthful when designing, creating work with a genuine style, letting yourself be fluent in your work. Trusting your process is the key component when designing. Having honesty lets you push yourself as a designer to your full potential, allowing yourself to make mistakes and learn. Creating an understanding mindset opens doors to creativity and innovation, creating timeless designs.
Motivating yourself to be the best version of you
MISSION
Authenticitea values self-innovation, the ability to push oneself to their highest potential. We hope to inspire others with our premium quality ingredients. Motiving you to be the most genuine version of you.
Authenticity comes from yourself, the way you perceive the world. We believe everyday is a new perspective of life. Authenticitea brings the comfort you need to continue each day. Our tea is self-motivating and pushes you to your full potential. We hope that we bring you both comfort and joy with are organic floral tea’s.
MOOD - BOARD
LOGO SKETCHES
FINAL LOGO
COLOR PALETTE
The organic color palette best represents the brand with all of there natural flowers and herbs. Each individual color is associated with every tea.
PACKAGE DESIGN
Each flower design is hand drawn, representing each specific tea.
The seven tea tins are filled with loose tea. Each tin is specifically handcrafted for each tea, every flower represents each of the seven teas.
The tea box contains 12 tea bags. Each box is specifically designed for each tea. Every tea bag displays a quote specifically for the tea.
Fresh cold brew organic tea cans & six pack packaging.
TEA SUBSCRIPTION BOX
7 Month Subscription
Allow us to take you on a journey into the world of tea, where you can experience tea classics, rare finds, and specialty blends without leaving your home!
Each month, 2-4 ounces (or 12 teabags!) of a new tea will be shipped to your desired location. The teas are seasonally selected and will alternate each month. Each tea will come with an information insert that will inform you about the specific tea for the month.
WEBSITE
How Tea Club Works
1. Pick from our 2 options
12 tea bags or 2-4 ounces of loose tea
2. Discover Great Teas
Each month we’ll send you information on the teas you’re drinking so you can learn more and dive into the world of tea.
