Pipeline AZ
CONTENT STRATEGY
The clients problem that needs to be solved is having more users sign-up for Pipeline. Creating a content strategy will allow employers to get familiar with this platform and sign-up.
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Two person project: Sabrina Medrano & Ashley Lucas
CONTENT STRATEGY
Motivate and train employers to start Work Based Learning.
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This content strategy is branded as Pipeline Future.
Pipeline Future is a content strategy that helps users retrieve the content they want. It is dynamic because it keeps feeding content. The strategy is constructed with 3 components:
1. Newsletter 2. Workshop Video's 3. Ad Campaign
NEWSLETTER
The newsletter will be emailed monthly, with new content such as articles and videos. There will be a link to a monthly uploaded video. In order to receive the newsletter all that is needed to sign up is an email address. People signed up for the newsletter will have access to the video before anyone else. This allows employers to sign up for information without giving full commitment.
WORKSHOP VIDEOS
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Workshop videos give an inside perspective on WBLE, new videos will be uploaded every month. There will be a wide variety of videos from "How to..., Testimonies, and Establishing WBLE in your company".
This video walks through how the workshop videos can be accessed in the Pipeline platform.
AD CAMPAIGN
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The ad campaign will help draw traffic to the Newsletter & Videos. While pushing out ad's, emails will be received.
CONTENT STRATEGY CALENDAR
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The calendar shows when to post ads, upload videos, and send out newsletters. The time displayed is the best time to post, showing the most interaction between these times.
PROCESS
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Process & research that was needed in order to create Pipeline Future. (Service Blue Print, Storyboard, Wireframe, High Fidelity, and Visual Report)
