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SABRINA MEDRANO
GRAPHIC DESIGNER
Designed to leave a mark.
Featured Work
PGA of America
Authenticitea
On the Move
Breakthrough of Color
Butter London x Pantone
Creative Process
Define Objective
01.
Define the client's goals, audience, and project scope.
Objective
Target Audience
Define the Problem
Visual Strategy
02.
Curate moodboards and analyze market references for visual direction.
Find Direction
Concepts
Visual Solutions
Design Execution
03.
Craft the strongest concepts into production-grade visuals.
Typography
Color
Direction
Layout
Refine
04.
Fine-tune typography, color, and layout based on structured feedback.
Sharpen Details
Feedback
Review
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